Who says that a UPC barcode needs to be boring? It’s not framable art by any means, but meant to bring a smile to the consumer’s face when they pick that item off the shelf as they head to the checkstand.
Phil Peretz, President of Nationwide Barcode and CEO/Founder of Media Media, Inc has combined the product offerings of the two companies and has created a unique product for clients..
Peretz says “The barcode has historically been a mundane ubiquitous image that tends to detract from packaging whether it is a greeting card, a CD jewelcase or a bottle of soda. Our goal is to take the barcode and give it a unique identity of it’s own while maintaining its ability to be easily scanned at the checkout counter.”
Available through either Media Media, Inc. or Nationwide Barcode, Peretz and his team take the barcode number, create the graphic while constantly printing and scanning the barcode to insure that this newly created art piece will work for the client and the retailer. Although barcode art looks simple enough, it’s a complex process that is done to exacting standards to ensure that it looks fun but maintains the intended usefulness.
http://www.nationwidebarcode.com
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